20 Degrees Website
The new website for 20 Degrees was part of a larger revamp of the firm’s brand identity, using forms and colors related to stones skipping over water. Why? Twenty degrees is the perfect angle a rock needs to hit the water in order to skip the furthest. This represents 20 Degrees’ vision for how to unlock impact capital: despite the challenge of gravity, with the right method a skipping rock soars to its potential. Likewise, 20 Degrees helps their clients reach their full potential.
For the 20 Degrees website, MOYA organized a large amount of content into a clean and easy-to-read format. We did this by re-thinking the website map and content location. First, we condensed all the most important information into the home page, where the reader can find relevant content, discover what 20 Degrees is all about, access the most recent brand updates, and have direct contact with the team.