BRAND STRATEGY + PRINT
Black Lives Matter
Plaza Banners
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Year
2020
Client
DowntownDC Business Improvement District (DowntownDC BID)

Black Lives Matter Plaza Banners

Moya Design Partners provided the design and development of theBlack Lives Matter (BLM) streetlight banners for our long-time client, the DowntownDC Business Improvement District (BID). These banners support BLMand are posted on the street that leads up to the White House – the newly renamed Black Lives Matter Plaza.  
The MOYA team conducted extensive research about BLM in order to educate themselves about the movement and the tragedies that triggered its formation. This knowledge of the subject matter allowed the team to approach this special design request with various creative directions and also be mindful of the BLM identity, and the language and slogans BLM uses 
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MOYA developed bold, impactful silhouette illustrations that are easily visible to pedestrians and drivers. For the silhouettes, MOYA sought to represent not only the victims, but also family members and friends impacted by their loss, in an attempt to depict the extent of these tragedies and how they impact all Black identities. The names of the last 100 victims of state-sanctioned violence and anti-Black racism, along with the slogan, #SAYTHEIRNAMES are displayed on the opposite side of the banner.