District of Columbia Building Industry Association (DCBIA)
DCBIA Force of Nature Animated Video
Moya Design Partners developed a unique branding concept for the District of Columbia Building Industry Association’s 34th Annual Achievement Awards. The event was a gala, black-tie reception, dinner, networking and after party held on May 17, 2018, at the Anthem auditorium on D.C.’s Wharf. The theme was: “You and the DCBIA Honorees are a force of nature. Join us to celebrate the accomplishments of the men and women of the DC real estate community who help build our great city.”
Following the client’s vision, our team branded all aspects of the event, including the DCBIA website, a video advertisement, print invitations, and PR. Based on the four elements and energetic forces: fire, air, earth, and water, the design symbolizes the building blocks of leadership, partnership, capability, and the future. Each element corresponds with an award. We incorporated all four as a part of the general logo for the event as well as assigning a distinct color to each: red for the Government Sector, gold for Community Impact, green for Developer of the Year, while the Young Leader Achievement Award—announced live—was branded with forward-looking blue. This gave each award a separate identity united under the same visual language with a sense of consistency and style.