DCBIA Force of Nature Animated Video
Moya Design Partners developed a unique branding concept for the District of Columbia Building Industry Association’s 34th Annual Achievement Awards. The event was a gala, black-tie reception, dinner, networking and after party held on May 17, 2018, at the Anthem auditorium on D.C.’s Wharf. The theme was: “You and the DCBIA Honorees are a force of nature. Join us to celebrate the accomplishments of the men and women of the DC real estate community who help build our great city.”
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Following the client’s vision, our team branded all aspects of the event, including the DCBIA website, a video advertisement, print invitations, and PR. Based on the four elements and energetic forces: fire, air, earth, and water, the design symbolizes the building blocks of leadership, partnership, capability, and the future. Each element corresponds with an award. We incorporated all four as a part of the general logo for the event as well as assigning a distinct color to each: red for the Government Sector, gold for Community Impact, green for Developer of the Year, while the Young Leader Achievement Award—announced live—was branded with forward-looking blue. This gave each award a separate identity united under the same visual language with a sense of consistency and style.