DCPS – The District of Columbia Public Schools
Completed under Paola Moya’s leadership as CEO of Marshall Moya Design
DCPS Reign Brand
District of Columbia Public Schools (DCPS) is uniting students, teachers and parents to develop and implement innovative programs. The Reign initiative is an empowerment project that uplifts a new generation of young women leaders.
The design team developed a recognizable and unique style for this aspirational project. Using two striking colors, a sleek and simple logo embodies the spirit of the program in just one image, which was then transferred across all brand materials.