DCPS Reign Brand
BRAND STRATEGY
DCPS
Reign Brand
Slider
Year
2016
Client
DCPS – The District of Columbia Public Schools
Completed under Paola Moya’s leadership as CEO of Marshall Moya Design

DCPS Reign Brand

District of Columbia Public Schools (DCPS) is uniting students, teachers and parents to develop and implement innovative programs. The Reign initiative is an empowerment project that uplifts a new generation of young women leaders.
DCPS Reign Brand
DCPS Reign Brand
DCPS Reign Brand
DCPS Reign Brand
previous arrowprevious arrow
next arrownext arrow
Full screenExit full screen
Slider
The design team developed a recognizable and unique style for this aspirational project. Using two striking colors, a sleek and simple logo embodies the spirit of the program in just one image, which was then transferred across all brand materials.

 

See the DCPS Cornerstones project, DCPS We the Girls, DCPS Calendars, and DCPS Logos.
Return to our Branding + Visual Design portfolio to see other branding projects.