DCPS – The District of Columbia Public Schools
Completed under Paola Moya’s leadership as CEO of Marshall Moya Design
DCPS We The Girls
Recognizing women’s empowerment as one of the major focuses of its work, District of Columbia Public Schools (DCPS) organized a young women’s conference and pep rally to celebrate young women of color. The design team was hired to create branding and a visual style for the event.
The team chose a graphical female portrait and enhanced it with contrasting colors. It creates an invitation to a dialogue and highlights the event’s important topics. Similar colors lead the brand across all materials to catch the public’s eye.