BRAND STRATEGY
DowntownDC BID Annual Report 2017
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Year
2018
Client
DowntownDC Business Improvement District

DowntownDC BID Annual Report 2017

For the DowntownDC Business Improvement District (BID)’s 2017 Annual Report, Moya Design Partners provided infographics, editorial layout, curation of photography, and a branding strategy to provide a full makeover from versions seen in previous years. Our corporate reports offer immersive visuals that make an impact. Readers can learn about positive community initiatives through visually appealing and easy-to-understand graphics.
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We provided DowntownDC BID stakeholders with a clear view of the organization’s FY17 goals and achievements. With diverse topics including financials, services for at-risk youth, homeless outreach, and relevant press releases, MOYA’s designers used a minimalist style to highlight the DowntownDC BID’s plans and achievements while creating a recognizable identity for the brand. We created a custom illustration for the cover, highlighting the BID’s contributions to the community by showing their popular summer outdoor movie series at Freedom Plaza. The report was a simple and comprehensive way to display the complexity of the BID’s many worthwhile initiatives.

 

See the DowntownDC BID’s State of Downtown Report and the DowntownDC Economic Update.
Return to our Branding + Visual Design portfolio to see other editorial projects.