Green Ascent is an investment and asset management company that focuses on three investment verticals: energy, infrastructure, and finance across North America, Latin America, and Asia Pacific. The MOYA team was thrilled to work on this new branding initiative for this financial services firm. Our team used the word “Ascent” from the company’s name as the foundation for the logo design, and paired it with a graphic depiction of a mountain. With many of Green Ascent clients based in Asia Pacific, the team decided to use the famous Ni Mountain from China as the major focal point for Green Ascent’s branding.
The mountain pictogram hints to the letter “A”, and uses a flat green color palette, contrasted with the medium weight black text of the company name.
Along with developing the new branding for this financial services firm, the MOYA team was also tasked with creating the landing page for the client’s website.
Custom icons were created to help website visitors understand Green Ascent’s guiding principles behind their investment approach. The mountain imagery was a focal part of the landing page, to ensure strong brand association of these imagery elements with the company.