Completed under Paola Moya’s leadership as CEO of Marshall Moya Design
InNuevo Package Design
The DOCKr is an all-in-one tablet accessory for iPads and Samsung tablets. The package design for the DOCKr and its wireless keyboard needed to showcase and “sell” the many features that the products offer. We used a clean, minimalist, black-and-white design to match the sleek, modern look of inNuevo’s technology. A burst of color on the tablet screen makes the product “pop” while reflecting the color customization options.
The creative team developed a “six in one” marketing concept to describe the many benefits of the DOCKr and show added value to the user. Icons clearly convey the features in a universal language: a functional workstation with multi-angle viewing, extra battery life, speakers, a standard-size wireless keyboard, color options, and durable carrying case. The color of the product was visible through a square cutout, so the customer could see and touch it, transcending normal packaging barriers.