Completed under Paola Moya’s leadership as CEO of Marshall Moya Design
The DOCKr is an all-in-one tablet accessory for iPads and Samsung tablets. The custom designs created for its launch event, website and marketing collateral had to both inform and engage audiences. The designs had to inform potential customers of its utility, showcasing the many features the product offered, and engage potential customers to interact with and purchase the DOCKr.
We used clean, sophisticated graphics to match the sleek, modern look of the technology it supports. Bursts of color made the product “pop” while also reflecting the color customization options. Each design across every medium—whether a printed invitation, digital advertisement or website checkout process—was strategically created to help showcase and sell the product.