BRAND STRATEGY
The Keys to Kim Branding
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Year
2020
Client
The Keys to Kim

The Keys to Kim Branding  

Moya Design Partners created all-new branding for our client The Keys to Kim, a lifestyle company specializing in gardening services, food catering and small event planning. Playing off the company’s name, MOYA’s visual design team integrated a dark blue key at the center of the pictogram, with a circular pattern of foliage elements in soft and subtle colors.  
For the typography, we chose a serene script for The Keys to Kim’s tagline “Unlock your creativity and inspiration”to evoke calm and tranquil emotions – perceptions which the company wants associated with their brand 
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