BRAND STRATEGY
MGM Food Venues Logo Concepts
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Year
2014
Client
MGM Resorts International
Completed under Paola Moya’s leadership as CEO of Marshall Moya Design

MGM Food Venues Logo Concepts

The National Market is part of MGM’s $1.3 billion resort and casino project in Prince George’s County, Maryland. As the Interior Designer for the food hall, the team worked closely with MGM to frame the concept, which was inspired by the experience of an outdoor urban market. These logo concepts were created to complement the interior design proposals for the dining spaces.
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Each venue has a distinct identity. Bright colors combined with geometric shapes and patterns present a fun Mexican concept, while a cool blue-and-white palette with a reef graphic conveys a seaside seafood experience. Noodles and chopsticks on a simple black-and-white background signify a Chinese restaurant, contrasted with the bright red-and-yellow palette for which the famous Ben’s Chili Bowl brand is known.

 

See the design for the interiors of the MGM National Harbor National Market food hall.
Return to our Branding + Visual Design portfolio to see other branding projects.