DC based lawyer, Jeff Tenenbaum, used to work as a bartender during his college years. Locked down during the pandemic, he decided to dust off his skills and create 60 cocktails and then came with the idea of making a coffee table style book to share his concoctions.
He commissioned MOYA’s visual design team with creating an elegant edition with a hard cover and a luxury finish to it. An enthusiast of art-deco, Tenenbaum wanted the book to look like a work of art directly from the Roaring Twenties; the design team interpreted the art-deco style to frame the photos of the cocktails and the recipes.
The team opted for a square size layout with a premium look on blue and gold as main colors. The result was a unique ad fun edition that fits perfectly on any living room.