As an ongoing commitment to the DowntownDC Business Improvement District (BID), MOYA’s visual design team led the editorial design for the BID’s yearly State of Downtown report.A repeat client of MOYA, the DowntownDC BID is a private non-profit organization that provides capital improvements, resources and research that keeps the BID area clean, safe, economically and environmentally strong and accessible. The annual report provides an analysis of all sectors of the downtown DC economy, including the housingmarket, officemarket, culture and entertainment, shopping, and dining. The State of Downtown 2020 report provided a comprehensive analysis of the impact of the pandemic on the DowntownDC region, such as employment rates, commercial and residential building vacancies, and tourism performance.
For the fourth year in a row, the MOYA team created custom illustrations, designed infographics, and integrated easy-to-read charts and data visualizations for this annual report. Using the distinct branding our team developed for previous BID reports, we chose bright color blocks, sleek fonts, and a minimalist design. Different colors were used to contrast data points to help the reader visually navigate the information.