“Transitions”—MOYA’s inaugural Art After Dark benefit event took place in October 2019 at the DowntownDC BID featuring art by Hector J. Torres. Guests enjoyed cocktails, hors d’oeuvres and music from singer/songwriter Jonathan Acosta while immersing themselves in Torres’ creative journey. It was a unique opportunity to take home Torres’ one-of-a-kind creations, with a portion of proceeds supporting DC individuals experiencing homelessness.
We conceived the “Transitions” logo as part of a comprehensive branding strategy for the event. Made of ‘slices’ of the over 40 artworks featured that evening, the logo conveys Torres’ self-described “multi-stylistic” process. Event collateral included boards, brochures, a catalog, t-shirts, tote bags, web graphics, an artist’s postcard and business card.