Urban Land Institute
Completed under Paola Moya’s leadership as CEO of Marshall Moya Design
Urban Land Institute Brochure
Founded in 1936, the Urban Land Institute is the oldest and largest network of cross-disciplinary real estate and land use experts in the world. The Institute sets standards of excellence in development practice, uniting cross-disciplinary real estate and urban experts on a global level. ULI united with renowned leadership development speaker Rebecca Shambaugh for a leadership training for women.
The design team developed a visual language to communicate the ULI’s values and aims for the training. A dark background with contrasting text and sparks of color highlight key points and essential takeaways. The result is a brochure that makes a bold statement, conveying a sense of empowerment to ULI leadership training participants.