Moya Design Partners provided editorial, illustration, and digital platform design for Vision 2027, the DowntownDC Business Improvement District (BID)’s multiplatform “Vision for the Future.” Our visual design team created a print report, a web landing page, and a series of seven distinctive illustrations for the campaign. We’re grateful for the opportunity to translate groundbreaking ideas and innovative visions for D.C.’s economy into visual elements that are easily readable and approachable.
Downtown 2027: Vision for the Future is a bold plan created in 2017 by the DowntownDC BID. Each year, the BID identifies opportunities and challenges in a report that details aspirational goals and specific actions to be achieved by 2027. MOYA provided clean, contemporary graphic design for the complete print and digital campaign: the seven custom illustrations, plus a landing page and editorial work. Building on Vision 2027’s themes of sustainability, resiliency, efficiency, and innovation, the report’s design evokes plenty of healthy green space with a diversity of people and placemaking. The reader can envision lights turning on and off, concert lights moving up and down, people jumping onto the concert one, and cyclists passing by — all the vibrant movements of a healthy, dynamic downtown.